HORDHAC (Executive Summary)
Suuqa 2025 wuxuu aad ugu wareegayaa ganacsiyada online presence. Shirkado yar iyo kuwo waaweynba waxay u baahan yihiin:
- Websites xirfad leh
- Social media management
- Digital marketing (ads, SEO, content)
- Graphic design (logos, posters, branding)
Sali Shine Service Ltd waxay abuuri kartaa Digital Services Department oo bixiya adeegyo dhameystiran (full-service digital agency).
Ujeeddada ganacsigu waa in la siiyo ganacsiyada East Africa iyo diaspora:
- Brand professional ah
- Website casri ah
- Marketing keena macaamiil
- Graphics tayo sare leh
Tani waa fursad weyn maadaama suuqa East Africa si gaar ah loo gaarsiiyey digital transformation.
2. ARINTA GANACSIGA (Business Description)
Shirkaddu waxay siisaa adeegyo saddex qaybood u kala baxa:
A. Web Development Services
- Business websites
- E-commerce stores
- Portfolio websites
- Real estate / construction websites
- School/clinic management websites
- System development (optional)
Tools: WordPress, Shopify, HTML/CSS/JS, Figma
B. Digital Marketing Services
- Social Media Management
- Facebook/Instagram Ads
- TikTok Ads
- Google Ads
- SEO (Search Engine Optimization)
- Content creation (short videos)
C. Graphic Design Services
- Logo design
- Posters & banners
- Social media graphics
- Brand identity kit
- Business cards & brochures
- Product packaging design
3. SUUQA (Market Analysis)
A. Target Market
- Small businesses (retail, salons, restaurants, boutiques)
- Construction companies & hardware shops
- Real estate agencies
- NGOs & schools
- Diaspora entrepreneurs
- E-commerce shops
B. Baahida Suuqa (Market Need)
- 80% businesses in East Africa don’t have a professional website
- 65% businesses want social media management
- 70% businesses need branding & graphic design
C. Suuqa Digital Services:
East Africa digital economy = over $12 Billion market
Ganacsiga waa mid koraya si joogto ah sanad walbana kordhaya.
4. TARTANKA (Competitive Analysis)
Competitors:
- Freelancers (cheap but inconsistent)
- Small agencies
- International agencies (expensive)
Faa’iidadaada (Your Competitive Advantage):
- Offers 3 services in one place (web + marketing + graphics)
- Bilingual (Somali + English + Swahili) – huge advantage
- Affordable packages
- Strong brand (Sali Shine Service Ltd)
- Fast delivery
- Quality + reliability
5. QAABKA GANACSIGA U SHAQAYNAYO (Business Model)
A. Revenue Streams
- Website Development Fees
- Basic: $150–$300
- E-commerce: $350–$800
- Company website: $300–$600
- Monthly Social Media Management
- Packages: $100–$500 / month
- Digital Marketing Campaigns
- Ads management fee: 10–20% of ad spend
- Graphic Design
- Logos: $40–$100
- Branding kit: $200
- Posters: $5–$20 each
- Maintenance Subscriptions
- Website maintenance: $20–$50 per month
B. Example Monthly Revenue (Realistic)
- 3 Websites = $900
- 4 Social media clients = $1,200
- 10 Graphic designs = $150
- Ads management = $300
Total = $2,550 / per month
6. MARKETING STRATEGY
A. TikTok Marketing (MOST IMPORTANT 2025)
- Show website demos
- Show logo design process
- “Before & After” brand transformations
- Tips & tutorials (30 sec)
- Customer testimonials
B. Social Media Ads
- FB/IG ads targeting business owners
- TikTok ads for entrepreneurs
C. Portfolio Website
- Show all designs, websites, videos
- Contact form + quotation system
D. WhatsApp Business
- Automated replies
- Catalog for services
- Pricing packages
E. LinkedIn Marketing
- Target professionals
- Share case studies & web demos
F. Referrals
- Discount for each referral
- Partner with hardware shops, real estate, salons, etc.
7. HAWLGALKA (Operations Plan)
Team Structure
- Creative Director (You / Manager)
- Web Developer
- Graphic Designer
- Social Media Manager
- Sales Representative
Workflow Process
- Client inquiry → WhatsApp/Website
- Proposal & invoice
- 50% deposit
- Design/Development stage
- Review & approval
- Final delivery
- Maintenance/marketing upsell
Tools You’ll Use
- Canva / Adobe
- WordPress / Shopify
- Meta Business Suite
- TikTok Ads
- Figma
- QuickBooks (invoicing)
8. KHARASHKA BILOWGA (Startup Cost Estimate)
| Qayb | Kharash |
|---|---|
| Laptop / PC | $500–$900 |
| Internet + Bundles | $20/month |
| Website for agency | $60/year |
| Software tools | $20–$40/month |
| Ads (first month) | $50–$100 |
| Branding (logo, designs) | $30 |
| Total Startup | $660 – $1,200 |
9. KHATAR IYO XAL (Risk Management)
| Khatar | Xalka |
|---|---|
| Clients not paying | Take 50–70% upfront |
| Delayed projects | Clear timeline contract |
| Low sales | TikTok daily posting |
| Overworking | Hire freelancer support |
| Competition | Strong branding + quality |
10. GUNNAANAD
Ganacsiga Digital Marketing + Web Development + Graphic Design waa fursad weyn 2025.
Waxay leedahay:
- Kharash bilow oo yar
- Faa’iido sare
- Suuq ballaaran
- Macaamiil ku soo laabanaya marar badan
- Fursado global (international clients)